It is not easy to empathize with shoppers. Several unwritten rules help ensure their satisfaction when buying through comparison engines. One of them is a demonstration of products through quality photos closest to reality. See which images discourage shoppers the most and what to avoid when advertising.
It is not easy to empathize with shoppers. Several unwritten rules help ensure their satisfaction when buying through comparison engines. One of them is a demonstration of products through quality photos closest to reality. See which images discourage shoppers the most and what to avoid when advertising.
THE SHADE OF THE PRODUCT ON THE PHOTO IS NOT THE SAME AS IT REALLY IS
Purchased goods must meet customer expectations. Let's take an example from the fashion segment. If the consumer orders a red T-shirt, he will remain disappointed when the pink one arrives. He gives you a negative review because the photos do not correspond to the product's actual appearance. And he decides to return the goods. Such a breach of trustworthiness can affect the store's attractiveness. Therefore, display real product colors so that your offer is not misleading.
This issue may occur if you select the wrong color model for the product images. We distinguish two types - RGB and CMYK. CMYK is used to print and RGB for digital product images. If your image is in the CMYK model, the photos may get a different shade than they are. The solution is to export product images in the RGB model. Or additional conversion to its form.
LOW IMAGE QUALITY
The small size of photos and dispersing can make your goods look ambiguous. Do you have such a problem in the online store? There are several ways to solve it. Try to take photos yourself or select them from the product photo bank. In Feed Image Editor, there is a quick and easy function for editing low-quality images. With upscale enhancements, you can promptly adjust them. You can also set upscale for all low-resolution images in bulk. The app does not include those that do not need to be improved.
NO ALTERNATIVE PICTURES
Alternative images serve as galleries and provide customers with a better idea of the entire product's visuals. Many online stores underestimate them. Let your customers view the product from multiple angles or focus on its details. You tempt the customer when you sort the photos according to quality and attractiveness. In the Alternative images help to sell article, you can find out which comparison engines support alternative images and in what number you may list them.
LONG IMAGE LOADING
Even if you meet the condition of quality product images, you may not have completely won yet. Files that are too large take a long time to load on the page. It can increase the bounce rate. With automatic compression, you maintain image quality and reduce the amount of data. Photos load quickly, so you don't give the shopper a reason to leave your store.
Do these four issues also affect your online store? Solve them in bulk with the Feed Image Editor. If you have another problem with product images, or you can't deal with something in image marketing, contact us at customer support. Would you use a 30-minute online meeting with our product owner Marek Daňko? Ask for it.
Add new comment