Product images best practices involve capturing images that effectively showcase the product's features and benefits. This includes using a consistent background and multiple angles to give customers a complete view of the product. Images should be high-quality and optimized for the platform where they will be displayed, and any necessary editing should be done to enhance the product's appearance. Regularly using different ad creatives can also help keep the product fresh and relevant.
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It is not easy to empathize with shoppers. Several unwritten rules help ensure their satisfaction when buying through comparison engines. One of them is a demonstration of products through quality photos closest to reality. See which images discourage shoppers the most and what to avoid when advertising.