Globtour is a leading travel agency specializing in selling vacation packages and organized trips. 🌴 Advertising these services comes with its own set of challenges. Unlike e-commerce platforms selling physical products, we work with travel offers to various destinations. That is why it was crucial for us to find an effective way to edit and personalize visual ads on platforms like Meta Ads. The solution was Feed Image Editor.
Dynamic Image Uploading for Ads
Working with advertising platforms requires attractive visuals that capture attention. In the case of Globtour, travel photos are part of the product feed, and each trip has its own image. Feed Image Editor allowed us to process these visuals automatically and prepare them for advertising without manual adjustments.
The process is simple:
- Images are automatically loaded from the feed
- Each image is edited according to a predefined graphic template
- The final visuals are immediately ready for use in ad campaigns
Thanks to this solution, we significantly accelerated the launch of new campaigns and ensured a consistent visual style across our ads.
Creating and Using Graphic Templates
Graphic templates are the foundation of our advertising visuals. We create them in collaboration with the client, based on current promotions, seasonal offers, and campaign goals. Each template includes:
- An eye-catching frame with logo and branding
- A dynamic headline, which we can test using A/B testing
- The price of the trip or information about a promotion
- Additional visual elements highlighting the offer
With Feed Image Editor, we can easily apply these templates to hundreds of images at once, which saves us a significant amount of time and eliminates manual work.
How Feed Image Editor Simplifies Ad Creation
The biggest advantage of Feed Image Editor is the automation and personalization of content. With its help, we can:
Personalize ads
Each trip has its own visual tailored to the specific destination.
Speed up campaign creation
Instead of manual editing, we can instantly apply templates to a large number of images.
A/B test different ad versions
With simple template modifications, we can test different combinations of headlines, prices, or visual elements.
RESULTS
Implementing Feed Image Editor brought significant improvements in ad performance for Globtour. 🚀 After implementation, we observed:
- A 52 % reduction in cost per click, resulting in more efficient use of the advertising budget
- An increase in ad quality score, which allowed our ads to reach a more relevant audience
- A higher conversion rate, leading to a greater number of trip bookings
Feed Image Editor has become an irreplaceable tool in our visual ad creation process. It helped us not only enhance the visual appeal of our Meta Ads but also improve their performance and campaign results. The automation and personalization of content allow us to respond quickly to current offers and effectively target customers with relevant advertising. If you are looking for a way to improve the visual aspect of your campaigns and boost their performance, Feed Image Editor is a solution we highly recommend.
The case study was created in collaboration with the Invelity agency.
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