Articles on the topic Practical tips

Product sets are a selection of products from the Facebook Catalog. Divide them by criteria to offer customers more specific information. Advertise them in dynamic ads, collection ads, rotating ads, and Facebook Stores. See how to create them.

Start advertising your products on Snapchat. Just use the feeds you already advertise with. If you have experience from different platforms too, we'll show you how to make ads on Snapchat directly.
 

In the online store, product images often have different dimensions. Editing them all in a single format can be tedious. In addition, advertising systems vary in requirements. Your product images will not get into the advertisement if you don't meet them.

Guide customers to the next shopping step using a call-to-action label or inform them about a discounted product price. Use product images with embedded CTA or other text, for example, in advertising on Facebook and Instagram.

The requirements of comparison engines include the minimum and maximum dimensions of product images. Small as well as big photos can cause advertising problems. With the Feed Image Editor, you can filter and edit non-compliant product images.

The results of our image audit show that the biggest barrier to advertising product photos is watermarks. Approximately 45 % of online stores have a problem with these security features. Most comparison engines do not support them. Therefore, products that contain them will not make it to the advertisement. In the Feed Image Editor, you can find a simple solution to remove them.