Product sets are a selection of products from the Facebook Catalog. Divide them by criteria to offer customers more specific information. Advertise them in dynamic ads, collection ads, rotating ads, and Facebook Stores. See how to create them.
SET OF PRODUCTS IN THE CATALOG
Commerce Manager is the central tool for all your online sales activities on Facebook and Instagram. You'll find the navigation on the left side of the page where you choose Catalog - Sets. In the right top corner, you have the Create Set field. Select the option to apply filters. Then just define the filters according to your idea and the set is ready to advertise.
Once you have created your product sets, you can start using dynamic ads.
SETS BY PRODUCT PROPERTIES
In stock - the set will contain all the products you have in stock. In the rules, select availability, select condition is, and select in stock from the menu.
Up to $10 - here, select products that have a price up to $10. You are working with the price is less than the $10 option and from the offered currency.
Combination of conditions - you can combine individual conditions. For example, create a set of products in stock, with a price up to $10.
Always save the new set.
- If you're already working with selections and you have created a template for each of them in the Feed Image Editor, beware of their hierarchical order. To learn more, see Set up the hierarchical order of templates in Feed Image Editor.
Goods of your online shop are already divided. What next? Create the same groups in Feed Image Editor and make a custom template for each. Your ads will be more personal and better targeted. If you don't use our app yet and want to learn more, watch the short video on YouTube.