Google Shopping supports lifestyle product images and Feed Image Editor is here to help you with editing these photos.
Improve your advertising on Google Shopping. Include the URL of a lifestyle image for your product using the [lifestyle_image_link] attribute. Lifestyle images are valuable for displaying your products in ads and free listings, creating awareness, and showcasing them in a genuine and natural environment.
How to add element [lifestyle_image_link]
If the information is missing, you can create it within MERGADO by incorporating the values (URL addresses of product images) from a Google sheet or a similar source. Below are two guides explaining how to accomplish it:
Create the custom element in the MERGADO
- Import your data from a Google sheet
Requirements for lifestyle image on Google Shopping
Don't use an image that contains promotional elements or other text. Examples of promotional elements include:
- calls to action, for example: buy
- service-related information such as extended warranty
- free shipping
- price information
- promotional adjectives, for example: best, cheap
- condition or compatibility, for example: new, 2-piece, adaptable
- any overlay, for example watermarks, brand names, logos
- retailer name
- retailer logo
Don't use an image with a border or use padding to meet aspect ratio requirements. To ensure that your image works with a variety of design elements, don’t include borders or padding around your image.
Supported file formats are:
- GIF (.gif)
- JPEG (.jpg/.jpeg)
- PNG (.png)
- BMP (.bmp)
- TIFF (.tif/.tiff)
Best practices for Google lifestyle image
To optimize your product data for peak performance, follow these best practices that go beyond basic requirements:
- Focus on Product: Use images that highlight a single product or a set of products. Show the product on its own or in use to provide a comprehensive understanding.
- Real-World Context: Choose images that showcase your product being used or presented in a real-world setting. Avoid plain white backgrounds and aim for distinctive, colorful, and captivating visuals.
- High-Quality Images: Ensure the best performance by using the highest-quality images available. Submit full-size images with resolutions up to 64 megapixels and file sizes up to 16MB.
- Avoid Scaling or Thumbnails: Do not scale up images or submit thumbnails, as it degrades performance and causes blurry visuals.
By following these best practices, you can optimize your product data and create a lasting impact on potential customers. Utilize visually appealing, contextually relevant, and high-quality images to make your products stand out.
Complete information about lifestyle images you can find on this page.