Advertisers can test different versions of an ad to determine which one is more effective.
To start with A/B testing of image campaigns on Facebook, it is important to determine the goal of the campaign. The goal can be to increase brand awareness, generate leads, or increase sales. Once the goal is determined, two versions of the ad with different graphics are created. It is important to ensure that the two versions of the ad are not identical in the text, call-to-action or colors.
How to do A/B testing of product images on Facebook
- Create the two same exports in the MERGADO for Facebook and with the Feed Image Editor apply them to different graphic templates. Upload these exports on Facebook and make two product catalogues (one catalogue for one export). This ensures that two different creatives are running on the same products at the same time.
- In the Feed Image Editor app, create two graphic templates in the same feed and set them at different timing. The effect will be that one creative will run within a given period and another within another, on the same range of products. When both of the campaigns are over, the metrics will be evaluated.
- Divide the online store selection into two random approximately equal-sized product selections and apply a different template to each of them. Two creatives will run at the same time but each on a different product group.
ANALYZING RESULTS FROM A/B TESTING ON FACEBOOK
The results are analyzed after a set period. Facebook's Ad Manager provides tools to track the performance of the two versions of the ad. The metrics to track include click-through rates, conversion rates, cost per click, and cost per acquisition. The results can be used to determine which version of the ad performed better and make data-driven decisions for future campaigns.
Try A/B testing on your product right now. With the Feed Image Editor, you can create eye-catching templates and set them how you need. Get it now with a 30-day free trial.